Does cold calling really work?
Cold calling is dead ...
Long live the cold call

Cold calling is dead. That’s what they say, and it’s easy to see why. Everybody’s busy, and nobody likes to be interrupted by strangers selling stuff. If customers need something, they just order it online. Contacting strangers and convincing them to buy a product seems like an inefficient way to seal the deal.

And it is. Vanishingly few prospecting calls result in conversion – that is, an agreement to attend a local product seminar, to look for a brochure in the mail, to take a survey, or to accept a second call from the sales representative.

Cold calling is old-fashioned but it remains an essential part of the selling process, where it transforms strangers into prospects.

CEOs and other top executives say they prefer phone calls to email and other media, especially in the early stages of planning a project.

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0 %
OF BUYERS REPORT THAT THEY ACCEPTED
ONE OR MORE COLD CALLS IN 2019 (RAIN Group)
demo-attachment-114-customer-service
0 %
OF BUYERS SAY THEY HAVE ACCEPTED MEETINGS WITH SALESPEOPLE AFTER A SERIES OF CONTACTS BEGINNING WITH SALES COLD CALLS. (RAIN Group)​
demo-attachment-118-Group-657
0 %
OF COMPANY OWNERS SAY THEY WOULD RATHER HEAR
FROM SALES REPS VIA PHONE COMPARED TO EMAIL, FAXES,
DROP-IN VISITS, AND OTHER MEDIA, ACCORDING TO
PHONE CALL STATISTICS.
(RAIN Group)
demo-attachment-1215-diamond
0 %
OF SALES REPRESENTATIVES SAY THE PHONE IS
THEIR MOST VALUABLE TOOL FOR WORK – ALONG WITH
CRM SOFTWARE, EMAIL, AND SOCIAL-MEDIA
PROSPECTING. (Marc Wayshak)
demo-attachment-134-teamwork
0 %
OF C-LEVEL EXECUTIVES SAY THEY VALUE INFORMATION
FROM PHONE CALLS WITH SALES REPS. (RAIN Group)
demo-attachment-1079-startup
0 %
OF BUYERS WHO ACCEPT SALES CALLS, REPORT INTEREST IN THE PRODUCT AS THE MOST IMPORTANT REASON. (RAIN Group)
demo-attachment-127-research
$ 0
AMOUNT OF MONEY SPENT ANNUALLY BY COMPANIES TO TRAIN THEIR SALES REP AND STAFF. (Brevet Group) ​
demo-attachment-115-debt
0 %
OF SALES REPS STOP WITH SALES FOLLOW UP AFTER THE FIRST CALL. (Marketing Wizdom)​